Welcome back
You are in ...
Tier 3
Tier 2
Tier 1
Black Ops
Progression to
Points earned in the last 12 months
Points earned in the last 12 months contribute to your progression to the next tier.
Keep earning points to move up through the ranks.
Retention of ...
Points earned since ...
You have 12 months to hit your tier's target. Do it, and you'll keep it for another year.
If not, we'll recalculate based on your past 12 months spend.
LOYALTY IS REWARDED
EXCLUSIVE BENEFITS FOR YOU
As a GoDark member, you’ve gained access to a curated selection of unlocked tier discounts, as well as exclusive rewards from kindred brands that share our ethos.
How Points & tiers Operate
Join GoDark
Earn 1 point. Activate Tier 3. Your mission starts here.
12 Month Tier Lock
Reach the tier retain amount to lock your tier for the next 12 months, or carry on earning points to access the next tier.
Tier Recalibaration
Upon your 12 month renewal date, we will recalculate your tier based on how many points you have earned over the last 12 months. Don't worry, we'll alert you before they expire.
LOYALTY IS REWARDED
TIERS & BENEFITS
The higher your tier, the better your rewards and perks.
Tier 3
FAQS
GoDark is the official ThruDark loyalty programme. Members can sign up to start earning points, unlock exclusive product access, and move through the tiers to gain greater rewards. Create your free account here.
You’ll earn 1 point for every £1 spent through your GoDark account. For example, an order totalling £450 earns 450 points. Only full pounds count — so a £125.50 order earns 125 points. This applies across all currencies, with points calculated based on the GBP value of each product.
There are two expiry timelines in the GoDark programme - one for retention and one for your points balance. Here's how they work together:
1. Tier Retention (Fixed 12-Month Period):
When you enter a new GoDark tier, you’ll have 12 months from the date you enter to earn enough points to retain your tier.
- If you reach the retention target, your tier is locked for another 12 months, regardless of your future activity.
- You can continue earning points during that same period to progress to a higher tier — you’re not capped once you hit retention.
- If you don’t meet the retention goal, your tier will be recalculated based on the points you earned during those 12 months.
Example: You enter Tier 1 on 1st January 2025. You have until 1st January 2026 to hit the retention goal. If you do, Tier 1 is locked in until 1st January 2027 — and if you keep earning enough points during that year, you could progress into higher tiers before then.
2. Points Expiry (Rolling 12-Month Period):
Points earned from purchases have a rolling 12-month expiry. This means each time you earn points from an order, those points will expire 12 months later.
- Your total points balance may go up and down as older points expire.
- Only active (non-expired) points count toward tier retention and progression.
Example: You place an order on 15th March 2025 and earn 200 points. Those 200 points will expire on 15th March 2026 unless they’ve already been used toward tier retention or progression.
You can track both your points balance and retention timeline in the GoDark section of your account using the live progress bars.
Here is the breakdown for point and retention targets:
Tier 3:
- Entry Threshold: 1 point
- Retention Threshold: 1 points
Tier 2:
- Entry Threshold: 500 points
- Retention Threshold: 500 points
Tier 1:
- Entry Threshold: 1500 points
- Retention Threshold: 1500 points
Black Ops:
- Entry Threshold: 3000 points
- Retention Threshold: 1500 points (50% retention discount)
Black Ops By Invite Only:
- Entry Threshold: Invite Only
- Retention Threshold: Invite Only
Black Ops and Black Ops (Invite Only) members receive the same benefits. The difference? Black Ops (Invite Only) status doesn’t require any ongoing spend to retain.
GoDark isn’t an earn-and-spend system. Instead, your points determine your tier level — the higher your tier, the better the rewards. Climb the ranks to unlock elite-level benefits and exclusive perks.
At the end of each 12-month period, your tier is reviewed. If you haven’t earned enough points to maintain or upgrade your current tier, your level will be recalibrated based on how many points you have at that time. For example, if you’re in Tier 2 but only have 100 points, you’ll move to Tier 3. Those 100 points will carry over into the next 12-month cycle.
Yes — you’ll still earn points on discounted or sale items, but only on the final amount paid after the discount is applied. Points are calculated based on the actual amount you spend, not the original price.
Points are held in a 30-day pending period to allow for returns. After 30 days, if you’ve kept your items, your points will be added to your account. If you return part or all of your order, your points will be adjusted based on the final order value. Points aren’t awarded for returned items.
Yes. No matter where you’re shopping from, you’ll still earn points. All GoDark points are calculated using the GBP value of the product, based on a £1 = 1 point system. This setup is the same across all markets. Not sure how many points you’ll get? You’ll find the exact amount listed on each product page.
We've made it easier than ever to access your discounts. Simply visit the 'My Discounts' section of your GoDark account to view all available discount codes. Just copy your code and paste it at checkout—discounts aren't automatically applied, so please make sure to enter them manually.
To receive your birthday discount, make sure your date of birth is added when you sign up — or update it anytime via the ‘Your Discounts’ section in your GoDark account. We’ll send your exclusive reward a week before your birthday, so you’ve got time to gear up for the occasion.
As a Tier 2, Tier 1, or Black Ops member, you have access to all of our GoDark free shipping discount codes — no matter where you're shipping to.
We’ll automatically display the most relevant code in your ‘My Discounts’ section based on your past shipping destinations. If you ship to a new country, your view will update to show other useful options — but you can always refer to the full list below:
Free shipping applies to standard shipping options only. Premium or express services are not included.
Free shipping discount codes:
- GD-FREE-SHIPPING-UK
Eligible countries: United Kingdom, Guernsey, Jersey, Isle of Man
- GD-FREE-SHIPPING-EU-G1
Eligible countries: Austria, Belgium, France, Germany, Ireland, Luxembourg, Netherlands, Slovakia, Slovenia, Spain
- GD-FREE-SHIPPING-EU-G2
Eligible countries: Croatia, Estonia, Finland, Greece, Italy, Latvia, Lithuania, Portugal
- GD-FREE-SHIPPING-EU-G4
Eligible countries: Czech Republic, Hungary, Poland
- GD-FREE-SHIPPING-EU-G5
Eligible countries: Denmark, Romania, Sweden
- GD-FREE-SHIPPING-EU-G6
Eligible countries: Faroe Islands, Georgia, Gibraltar, Greenland, Iceland, Kosovo, Liechtenstein, Moldova, Montenegro, North Macedonia, Norway, San Marino, Serbia, Turkey
Please note, if a country is not listed above, unfortunately we do not offer free shipping for this area at this time.
When you first reach Tier 2 or Tier 1, you'll receive a one-time bonus discount code via email. This code is valid for 60 days and can be used on your next purchase. Please note: the code can only be used once. If you drop down a tier and then climb back up, you won’t receive the bonus again.
GoDark discounts can be used on all full-price items, excluding the ThruDark E-Gift Card. Some offers — like the Black Ops 20% off — can also be stacked on Oblivion items, where stated.